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<title>PR BOOKS</title>
<link>http://prbooks.pbwiki.com/</link>
<description>Recommended sources for public relations</description>
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  <title>PR Placements</title>
  <link>http://prbooks.pbwiki.com/PR+Placements</link>
  <author>email.hidden@example.com (Richard)</author>
  <description><![CDATA[<h3>Richard edited <a href="http://prbooks.pbwiki.com/PR+Placements">PR Placements</a></h3>
Adoptions: Term we use to distinguish informal placements from the formal, contractual 'industrial placement' that is a part of the degree programme.<br />Internship: Term used in North America to describe the range of workplace learning opportunities listed above.<br /><span style="font-weight:bold;color:green;background-color:#cfc;">British Transport Police media and marketing vacancies<br />Media &amp; Marketing Manager<br />Salary range: £24,000 - £29,000 + plus on call payment<br />Based in Manchester<br />We are looking for a creative and experienced media manager with the ability to successfully promote the work of the British Transport Police both externally and internally.<br />The right candidate will be a gifted communicator with the ability to develop communications strategies, negotiate and influence people at all levels and liaise effectively with national, regional and local media. Our dynamic team needs someone with demonstrated experience working in a busy press office who can act on their own initiative.<br />The Media &amp; Marketing Manager will promote a proacti</span>]]></description>
  <pubDate>Thu, 24 Jul 2008 09:44:39 +0000</pubDate>
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  <title>Editor's choice</title>
  <link>http://prbooks.pbwiki.com/Editor%27s+choice</link>
  <author>email.hidden@example.com (Richard)</author>
  <description><![CDATA[<h3>Richard edited <a href="http://prbooks.pbwiki.com/Editor%27s+choice">Editor's choice</a></h3>
New Books<br />The pick of recently-published books about public relations<br /><span style="font-weight:bold;color:green;background-color:#cfc;">Theaker, A (3rd edition 2008) The Public Relations Handbook, Routledge AmazonUK</span><br />L'Etang, J (2008) Public Relations: Concepts, Practice and Critique, Sage Publications AmazonUK<br />Coombs, T and Holladay, S (2007) It's not just PR: Public Relations in Society, Blackwell Publishing AmazonUK<br />]]></description>
  <pubDate>Thu, 17 Jul 2008 09:57:07 +0000</pubDate>
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  <title>Introductory texts</title>
  <link>http://prbooks.pbwiki.com/Introductory+texts</link>
  <author>email.hidden@example.com (Richard)</author>
  <description><![CDATA[<h3>Richard edited <a href="http://prbooks.pbwiki.com/Introductory+texts">Introductory texts</a></h3>
Tench, R and Yeomans, L (2006) Exploring Public Relations, FT Prentice Hall AmazonUK<br />A comprehensive (600 page) textbook aimed at second-year PR students with contributed chapters covering most academic and practice aspects of the subject. This book was written and edited by colleagues at Leeds Metropolitan University.<br /> A<span style="color:red;background-color:#fcc;"> (2nd</span><span style="font-weight:bold;color:green;background-color:#cfc;"> (3rd</span> edition<span style="color:red;background-color:#fcc;"> 2004)</span><span style="font-weight:bold;color:green;background-color:#cfc;"> 2008)</span> The Public Relations Handbook, Routledge AmazonUK<br />Excellent introductory text for PR students with some contributed chapters.<br />Wilcox, D, Cameron, G, Ault, P and Agee, W (7th ed 2003) Public Relations: Strategy and Tactics, A &amp; B Longman AmazonUK<br />]]></description>
  <pubDate>Thu, 17 Jul 2008 09:56:04 +0000</pubDate>
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  <title>PR Placements</title>
  <link>http://prbooks.pbwiki.com/PR+Placements</link>
  <author>email.hidden@example.com (Richard)</author>
  <description><![CDATA[<h3>Richard edited <a href="http://prbooks.pbwiki.com/PR+Placements">PR Placements</a></h3>
Adoptions: Term we use to distinguish informal placements from the formal, contractual 'industrial placement' that is a part of the degree programme.<br />Internship: Term used in North America to describe the range of workplace learning opportunities listed above.<br /><span style="font-weight:bold;color:green;background-color:#cfc;">Wolfstar wants account directors, account managers and account executives<br />See StuartBruce'sblog for details.<br />Posted 17 July 2008</span><br />Programme Manager and Programme Director opportunities – Hotwire, London<br />We are looking for talented individuals to join our team. Superb client service is top priority for us - and we aim to recruit bright, proactive people with the potential to develop rapidly and be future leaders of the business. We were recently voted International Consultancy of the Year at last autumn’s PR Week awards and won the award for Best Technology PR Campaign. We have an ethos of developing people fast and involving all team members in new business and challenging client situations. Our culture is about deliverin]]></description>
  <pubDate>Thu, 17 Jul 2008 09:51:55 +0000</pubDate>
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  <title>New media</title>
  <link>http://prbooks.pbwiki.com/New+media</link>
  <author>email.hidden@example.com (Richard)</author>
  <description><![CDATA[<h3>Richard edited <a href="http://prbooks.pbwiki.com/New+media">New media</a></h3>
Edelmanonlinebehaviorpoliciesandprocedures<br />Gaynor, D: DemocracyintheAgeofInformation:AReconceptionofthePublicSphere<br /><span style="font-weight:bold;color:green;background-color:#cfc;">Goralnick, J: Gettingstartedwithsocialmedia-aguideandresourcelist</span><br />Harris, W: TheRiseoftheMobileSuperUser Edelman white paper<br />Ana Kronschnabel and Thomas Rawlings: NewMedia:Whoaretherealwinnersnowwe'veallgoneWiki-crazy? The Independent, 26 June 2006<br />]]></description>
  <pubDate>Tue, 15 Jul 2008 14:39:29 +0000</pubDate>
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  <title>PR Placements</title>
  <link>http://prbooks.pbwiki.com/PR+Placements</link>
  <author>email.hidden@example.com (Richard)</author>
  <description><![CDATA[<h3>Richard edited <a href="http://prbooks.pbwiki.com/PR+Placements">PR Placements</a></h3>
Adoptions: Term we use to distinguish informal placements from the formal, contractual 'industrial placement' that is a part of the degree programme.<br />Internship: Term used in North America to describe the range of workplace learning opportunities listed above.<br /><span style="font-weight:bold;color:green;background-color:#cfc;">Programme Manager and Programme Director opportunities – Hotwire, London<br />We are looking for talented individuals to join our team. Superb client service is top priority for us - and we aim to recruit bright, proactive people with the potential to develop rapidly and be future leaders of the business. We were recently voted International Consultancy of the Year at last autumn’s PR Week awards and won the award for Best Technology PR Campaign. We have an ethos of developing people fast and involving all team members in new business and challenging client situations. Our culture is about delivering results and developing great careers – we are driven but we enjoy ourselves too!<br />If you are looking for a new opportunity and would like </span>]]></description>
  <pubDate>Thu, 10 Jul 2008 14:49:32 +0000</pubDate>
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  <title>New media</title>
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  <description><![CDATA[<h3>Richard edited <a href="http://prbooks.pbwiki.com/New+media">New media</a></h3>
Scott, D (2007) The New Rules of Marketing &amp; PR: How to Use News Releases, Blogs, Podcasts, Viral Marketing to Reach Buyers Directly, Wiley AmazonUK<br />Shirky, C (2008) Here Comes Everybody: The Power of Organizing without Organizations, Allen Lane AmazonUK<br /><span style="font-weight:bold;color:green;background-color:#cfc;">Walker Rettberg, J (2008) Blogging, Polity AmazonUK</span><br />Weil, D (2006) The Corporate Blogging Book, Piatkus Books AmazonUK<br />Chapters<br />]]></description>
  <pubDate>Wed, 09 Jul 2008 14:38:00 +0000</pubDate>
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  <title>PR Placements</title>
  <link>http://prbooks.pbwiki.com/PR+Placements</link>
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  <description><![CDATA[<h3>Richard edited <a href="http://prbooks.pbwiki.com/PR+Placements">PR Placements</a></h3>
Adoptions: Term we use to distinguish informal placements from the formal, contractual 'industrial placement' that is a part of the degree programme.<br />Internship: Term used in North America to describe the range of workplace learning opportunities listed above.<br /><span style="font-weight:bold;color:green;background-color:#cfc;">Junior Account Executive, Livewire<br />Livewire Public Relations is an established and award-winning PR agency based in Surrey whose knowledge, experience and strategic insight into the technology sector and educational ICT market is unrivalled in the industry. Our reputation for delivering highly successful, targeted communications programmes has been built over 18 years.<br />We’re growing fast and want to add to our team, particularly seeking those with language skills who want to use them. We’re looking for a junior Account Executive who wants to build on their work experience and develop outstanding PR skills in a stimulating and creative environment.<br />Our AEs are the mainstay of our account teams. You will get the opportunity to buil</span>]]></description>
  <pubDate>Fri, 27 Jun 2008 11:22:02 +0000</pubDate>
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  <title>PR Placements</title>
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  <pubDate>Fri, 27 Jun 2008 11:17:57 +0000</pubDate>
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  <title>Writing for PR</title>
  <link>http://prbooks.pbwiki.com/Writing+for+PR</link>
  <author>email.hidden@example.com (Richard)</author>
  <description><![CDATA[<h3>Richard edited <a href="http://prbooks.pbwiki.com/Writing+for+PR">Writing for PR</a></h3>
Bryson, B (1991) Mother Tongue: The English Language, Penguin Books AmazonUK<br />Camp, L (2007) Can I Change Your Mind: The Craft and Art of Persuasive Writing, A&amp;C Black AmazonUK<br /> J<span style="color:red;background-color:#fcc;"> (3rd</span><span style="font-weight:bold;color:green;background-color:#cfc;"> (4th</span> ed<span style="color:red;background-color:#fcc;"> 2005)</span><span style="font-weight:bold;color:green;background-color:#cfc;"> 2008)</span> Effective Writing Skills for Public Relations, Kogan Page AmazonUK<br />Fromkin, V, Rodman, R and Hyams, N (8th ed 2007) An Introduction to Language, Thomson Wadsworth AmazonUK<br />Keeble, R (4th ed 2006) The Newspapers Handbook, Routledge AmazonUK<br />]]></description>
  <pubDate>Wed, 25 Jun 2008 15:50:48 +0000</pubDate>
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  <title>Media relations</title>
  <link>http://prbooks.pbwiki.com/Media+relations</link>
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  <description><![CDATA[<h3>Richard edited <a href="http://prbooks.pbwiki.com/Media+relations">Media relations</a></h3>
Bland, M, Theaker, A and Wragg, D (3rd ed 2005) Effective Media Relations: How to Get Results, Kogan Page AmazonUK<br />Burton, C and Drake, A (2004) Hitting the Headlines in Europe: A country-by-country guide to effective media relations, Kogan Page AmazonUK<br /><span style="font-weight:bold;color:green;background-color:#cfc;">Davies, N (2008) Flat Earth News: An award-winning reporter exposes falsehood, distortion and propaganda in the global media, Chatto &amp; Windus AmazonUK</span><br />Hobsbawm, J (ed) (2006) Where the Truth Lies: Trust and Morality in PR and Journalism, Atlantic Books AmazonUK<br />Anthology of essays drawn from practitioners, academics and journalists edited by the champion of 'integrity PR'.<br />]]></description>
  <pubDate>Thu, 19 Jun 2008 10:02:30 +0000</pubDate>
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  <title>New media</title>
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  <pubDate>Thu, 19 Jun 2008 09:54:11 +0000</pubDate>
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  <description><![CDATA[<h3>Richard edited <a href="http://prbooks.pbwiki.com/New+media">New media</a></h3>
Chapters<br />Hargreaves, I (2003) Matt's Modem: Tomorrow's Journalism in Hargreaves: Journalism: Truth or Dare?, Oxford University Press<br /><span style="font-weight:bold;color:green;background-color:#cfc;">Articles<br />Wright, D and Hinson, M (2008) How Blogs and Social Media are Changing Public Relations and the Way it is Practiced in Public Relations Journal Vol 2 No 2, Spring 2008, PRSA pdffile</span><br />Internal Links<br />Mediastudies<br />]]></description>
  <pubDate>Thu, 19 Jun 2008 09:53:32 +0000</pubDate>
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  <description><![CDATA[<h3>Anonymous edited <a href="http://prbooks.pbwiki.com/PR+Placements">PR Placements</a></h3>
Adoptions: Term we use to distinguish informal placements from the formal, contractual 'industrial placement' that is a part of the degree programme.<br />Internship: Term used in North America to describe the range of workplace learning opportunities listed above.<br /><span style="font-weight:bold;color:green;background-color:#cfc;">Paid Summer Work Placement, Beattie Communications Leeds<br />We are looking for students with some experience (Ideally 2nd/3rd year) to support our team, working on B2B and B2C clients. Check out our website: www.beattiegroup.com and if you think you have got what it takes, send a cover letter and CV to:<br />jess.wilkinson@beattiegroup.com<br />or call 0113 213 0310 for more information.</span><br />Summer work placement opportunity, consultancy<br /> 2008.<span style="color:red;background-color:#fcc;">  We</span><span style="font-weight:bold;color:green;background-color:#cfc;"> We</span> are a lively, proactive agency with clients in the lifestyle, food, travel, toys &amp; games and nursery sectors.<span style="color:red;background-color:#fcc;">  You</span><span style="font-weight:bold;color:green;background-color:#cfc;"> You</span> will need to be a team player, organised, enthusiastic and have good writing skills.<span style="color:red;background-color:#fcc;">  Travel</span><span style="font-weight:bold;color:green;background-color:#cfc;"> Travel</span> exp]]></description>
  <pubDate>Tue, 17 Jun 2008 17:23:44 +0000</pubDate>
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  <link>http://prbooks.pbwiki.com/PR+Placements</link>
  <author>email.hidden@example.com (Richard Bailey)</author>
  <description><![CDATA[<h3>Richard Bailey edited <a href="http://prbooks.pbwiki.com/PR+Placements">PR Placements</a>]]></description>
  <pubDate>Tue, 17 Jun 2008 15:59:42 +0000</pubDate>
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  <description><![CDATA[<h3>Richard edited <a href="http://prbooks.pbwiki.com/PR+Placements">PR Placements</a></h3>
Adoptions: Term we use to distinguish informal placements from the formal, contractual 'industrial placement' that is a part of the degree programme.<br />Internship: Term used in North America to describe the range of workplace learning opportunities listed above.<br /><span style="font-weight:bold;color:green;background-color:#cfc;">Summer work placement opportunity, consultancy<br />Clareville consumer team has an Account Assistant internship/work placement for June, July and August 2008.  We are a lively, proactive agency with clients in the lifestyle, food, travel, toys &amp; games and nursery sectors.  You will need to be a team player, organised, enthusiastic and have good writing skills.  Travel expenses paid.  CVs should be sent to Sarah Burns, sarahburns@clareville.co.uk.<br />www.clareville.co.uk<br />Company of the Year 2007 - BPMA Awards<br />Posted 17 June 2008</span><br />PR graduate, consumer agency<br />iris PR is looking for a PR graduate to join the team at a young agency that’s going places fast.<br />]]></description>
  <pubDate>Tue, 17 Jun 2008 09:09:01 +0000</pubDate>
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Adoptions: Term we use to distinguish informal placements from the formal, contractual 'industrial placement' that is a part of the degree programme.<br />Internship: Term used in North America to describe the range of workplace learning opportunities listed above.<br /><span style="font-weight:bold;color:green;background-color:#cfc;">PR graduate, consumer agency<br />iris PR is looking for a PR graduate to join the team at a young agency that’s going places fast.<br />Are you insightful, energetic and fun?  Are you smart and practical with a down to earth attitude? Are you keen to cut your teeth in PR working on inspiring campaigns for a diverse range of consumer clients? If so read on...<br />We are looking for the perfect graduate to join the iris PR team, who’s keen to make their mark in a young agency that’s growing fast. You will need to have a hunger for media relations, be bursting with ideas and show good written skills and organisation.<br />iris PR, part of the iris Worldwide Group, launched in Summer 2005, and has gone from strength to strength. In the last three</span>]]></description>
  <pubDate>Tue, 17 Jun 2008 09:04:59 +0000</pubDate>
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Adoptions: Term we use to distinguish informal placements from the formal, contractual 'industrial placement' that is a part of the degree programme.<br />Internship: Term used in North America to describe the range of workplace learning opportunities listed above.<br /><span style="font-weight:bold;color:green;background-color:#cfc;">Graduate recruit, Trimedia, Leeds<br />Award-winning public relations consultancy Trimedia is seeking a bright graduate to work as an account executive.<br />Trimediawebsite<br />Contact: Justin McKeown<br />Divisional Director, Trimedia UK<br />Justin.McKeown@trimediauk.com<br />Tel: +44 (0)870 606 0960<br />Posted 12 June 2008</span><br />Summer placement, consultancy<br />The opportunity<br />]]></description>
  <pubDate>Thu, 12 Jun 2008 12:49:22 +0000</pubDate>
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  <description><![CDATA[<h3>Richard edited <a href="http://prbooks.pbwiki.com/PR+Placements">PR Placements</a></h3>
Adoptions: Term we use to distinguish informal placements from the formal, contractual 'industrial placement' that is a part of the degree programme.<br />Internship: Term used in North America to describe the range of workplace learning opportunities listed above.<br /><span style="font-weight:bold;color:green;background-color:#cfc;">Summer placement, consultancy<br />The opportunity<br />A two-month position at Fido PR. Hands-on experience of working for an account team within a very busy Manchester agency.<br />The role will include:<br />•	Press office duties<br />•	Media monitoring / evaluation<br />•	Administrative support<br />•	Some editorial writing<br />The successful candidate<br />There is lots of competition to get in to the PR industry and the successful person will be someone who has set out to prove why they deserve a position at Fido.<br />Someone with an understanding of PR, but does not have to come from a PR background (in terms of education or experience).<br />An enthusiastic individual who will grasp this opportunity and in doing so prove themselves to be an indis</span>]]></description>
  <pubDate>Mon, 09 Jun 2008 14:55:57 +0000</pubDate>
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07999657120<br />icarter@wellspringcamps.com<br /><span style="color:red;background-color:#fcc;">www.wellspring.co.uk</span><span style="font-weight:bold;color:green;background-color:#cfc;">www.wellspringcamp.co.uk</span><br />Posted 9 June 2008<br />PR graduate, agency, Milton Keynes<br />]]></description>
  <pubDate>Mon, 09 Jun 2008 09:26:22 +0000</pubDate>
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