
Educators: Earn a free Gold upgrade by joining the PBwiki Back To School Challenge.
Back to Index
Botan, C and Hazleton, V (eds) (2006) Public Relations Theory II, Lawrence Erlbaum Associates Amazon UK
A substantial reworking of the original 1989 text by the same authors, showing that public relations education has come a long way in the past 15 years.
Ledinghan, J and Bruning, S (2000) Public Relations as Relationship Management: A relational approach to the study and practice of public relations, Lawrence Erlbaum Associates Amazon UK
Edwards, L (2006) Public relations theories - an applied overview: systems theories in Tench and Yeomans (eds): Exploring Public Relations, FT Prentice Hall
Edwards, L (2006) Public relations theories - an applied overview: alternative approaches in Tench and Yeomans (eds): Exploring Public Relations, FT Prentice Hall
Fawkes, J (2006) Public relations, propaganda and the psychology of persuasion in Tench and Yeomans (eds): Exploring Public Relations, FT Prentice Hall
Weaver, K, Motion J and Roper, J (2006) From Propaganda to Discourse (and Back Again): Truth, Power, the Public Interest and Public Relations in L'Etang and Pieczka (eds): Public Relations: Critical Debates and Contemporary Practice, Lawrence Erlbaum Associates
Organization-Public Relationships - Wikipedia
Situational theory of publics - Wikipedia
| About | Index | Sources |
Page Information
|
Wiki Information |
Recent PBwiki Blog Posts |