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Research and evaluation

Page history last edited by Richard Bailey 13 years, 5 months ago

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Books

Broom, G and Dozier, D (1990) Using Research in Public Relations, Prentice Hall Amazon UK

Daymon, C and Holloway, I (2002) Qualitative Research Methods in Public Relations and Marketing Communications, Routledge Amazon UK

Hargie, O and Tourish, D (eds) (2000) Handbook of Commmunication Audits for Organisations, Routledge Amazon UK

Watson, T and Noble, P (2nd ed 2007) Evaluating Public Relations: A Best Practice Guide to Public Relations Planning, Research and Evaluation, Kogan Page Amazon UK

Weiner, M (2006) Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communications, Wiley Amazon UK

Chapters

Theilmann, R and Szondi, G (2006) Public relations research and evaluation in Tench and Yeomans (eds) Exploring Public Relations, FT Prentice Hall

Varey, R (1997) The Communications Audit in Foster and Jolly (eds) Corporate Communications Handbook, Kogan Page Amazon UK