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Relationship management

Page history last edited by Richard Bailey 14 years, 8 months ago

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Books

Ledingham, J and Bruning, S (2000) Public relations as relationship management: A relational approach to the study and practice of public relations, Lawrence Erlbaum Associates Amazon UK

Chapters

Ledingham, J (2006) Relationship Management: A General Theory of Public Relations in Botan and Hazleton eds Public Relations Theory II, Lawrence Erlbaum Associates Amazon UK