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Books

 

Berners-Lee, T (1999) Weaving the Web: The Past, Present and Future of the World Wide Web by its Inventor, Texere Amazon UK

 

Dewdney, A and Ride, P (2006) The New Media Handbook, Routledge Amazon UK

 

Gillmor, D (2004) We the media: grassroots journalism by the people, for the people, O'Reilly Amazon UK free download

 

Holtz, S (2nd ed 2002) Public Relations on the Net, Amacom Amazon UK

 

Holtz, S and Demopoulos, T (2006) Blogging for Business, Kaplan Business Amazon UK

 

Holtz, S and Hobson, N (2007) How to Do Everything with Podcasting, McGraw-Hill Amazon UK

 

Jenkins, H (2006) Convergence Culture: Where Old and New Media Collide, New York University Press Amazon UK

 

Li, C and Bernoff, J (2008) Groundswell: winning in a world transformed by social technologies, Harvard Business Press Amazon UK

 

Livingston, G with Solis, B (2007) Now is Gone: A Primer on New Media for Executives and Entrepreneurs, Bartleby Press Amazon UK

 

Locke, C, Levine, R, Searls, D and Weinberger, D (2000) The Cluetrain Manifesto: the end of business as usual, Perseus Books free online - Amazon UK

 

McAlpine, R (2001) Web Word Wizardry: A Guide to Writing for the Web and Intranet, Ten Speed Press Amazon UK

 

Negroponte, N (1995) Being Digital, Vintage Books Amazon UK

 

Rushkoff, D (2004) Open Source Democracy: How online communication is changing offline politics, Demos Free download - pdf format

 

Scoble, R and Israel, S (2006) Naked Conversations: how blogs are changing the way businesses talk with customers, Wiley Amazon UK

 

Scott, D (2007) The New Rules of Marketing & PR: How to Use News Releases, Blogs, Podcasts, Viral Marketing to Reach Buyers Directly, Wiley Amazon UK

 

Shirky, C (2008) Here Comes Everybody: The Power of Organizing without Organizations, Allen Lane Amazon UK

 

Walker Rettberg, J (2008) Blogging, Polity Amazon UK

 

Weil, D (2006) The Corporate Blogging Book, Piatkus Books Amazon UK

 

 

Chapters

 

Hargreaves, I (2003) Matt's Modem: Tomorrow's Journalism in Hargreaves: Journalism: Truth or Dare?, Oxford University Press

 

Articles

 

Wright, D and Hinson, M (2008) How Blogs and Social Media are Changing Public Relations and the Way it is Practiced in Public Relations Journal Vol 2 No 2, Spring 2008, PRSA pdf file

 

Internal Links

 

Media studies

 

External Links

 

Brown, M: Wiki's World Telegraph Magazine, 28 October 2006

 

Cook, T and Hopkins, L: Social Media pdf format

 

The Economist: Survey of telecoms convergence

 

Edelman online behavior policies and procedures

 

Gaynor, D: Democracy in the Age of Information: A Reconception of the Public Sphere

 

Goralnick, J: Getting started with social media - a guide and resource list

 

Harris, W: The Rise of the Mobile Super User Edelman white paper

 

Ana Kronschnabel and Thomas Rawlings: New Media: Who are the real winners now we've all gone Wiki-crazy? The Independent, 26 June 2006

 

Mayfield, A: What is social media?

 

Mayfield, A: PR and search video clips

 

Murray, S: When blogs put brands at risk Financial Times, 8 November 2006

 

Paine, K: How to measure blogs Institute for Public Relations

 

Pavlik, J (2007) Mapping the Consequences of Technology on Public Relations Institute for Public Relations

 

Telegraph blogging style guide

 

Robb Hecht: Media 2.0 blog

 

Brian Solis: The Art and Science of Blogger Relations

 

Debbie Weil: BlogWrite for CEOs blog

 

Daryl Willcox: PR in the digital age, What's new in marketing, April 2008

 

Melvin Yuan: A PR 2.0 Essential Readings List

 

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