| 
  • If you are citizen of an European Union member nation, you may not use this service unless you are at least 16 years old.

  • You already know Dokkio is an AI-powered assistant to organize & manage your digital files & messages. Very soon, Dokkio will support Outlook as well as One Drive. Check it out today!

View
 

Marketing PR

Page history last edited by Richard Bailey 14 years, 2 months ago

Back to Index

 

Books

 

Blythe, J (2000) Marketing communications, FT Prentice Hall Amazon UK

 

Egan, J (2007) Marketing communications, Thomson Learning Amazon UK

 

Engeseth, S (2009) The Fall of PR and the Rise of Advertising, Stefan Engeseth Publishing, Free PDF book

 

Fill, C (4th ed 2005) Marketing Communications: engagement, strategies and practice, FT Prentice Hall Amazon UK

 

Godin, S (1999) Permission Marketing: Turning Strangers into Friends, and Friends into Customers, Simon & Schuster Amazon UK

 

Harris, T and Whalen, P (2006) The Marketer's Guide to Public Relations in the 21st Century, Thomson South-Western Amazon UK

 

Kitchen, P (ed) (1997) Public Relations: Principles and Practice, Thomson Amazon UK

 

Levine, R, Locke, C, Searls, D and Weinberger, D (2000 / 2009) The Cluetrain Manifesto, Perseus Books Amazon UK, Free online book; Amazon UK (tenth anniversary edition)

 

Ries, A and Ries, L (2002) The Fall of Advertising & The Rise of PR, HarperCollins Amazon UK

 

Scott, D (2007) The New Rules of Marketing & PR: How to Use News Releases, Blogs, Podcasts, Viral Marketing to Reach Buyers Directly, Wiley Amazon UK

 

Thomas, M and Brain, D (2008) Crowd Surfing: Suriving and thriving in the age of consumer empowerment, A & C Black Amazon UK

 

 

Chapters

 

Horn, S (2006) Sponsorship in Tench and Yeomans (eds): Exploring Public Relations, FT Prentice Hall

 

Hughes, G (2006) Integrated marketing communications in Tench and Yeomans (eds): Exploring Public Relations, FT Prentice Hall

n

 

Hutton, J (2001) Defining the Relationship between Public Relations and Marketing and PR: Public Relations’ Most Important Challenge in Heath, R (ed) Handbook of Public Relations

 

Theaker, A (2004) Consumer public relations in Theaker: The Public Relations Handbook, Routledge

 

Willis, P (2006) Public relations and the consumer in Tench and Yeomans (eds): Exploring Public Relations, FT Prentice Hall

 

 

Articles

 

Kotler, P, Mindak, W. (1978), Marketing and public relations, Journal of Marketing, Vol. 42 No.4, pp.13-20

 

Internal Links

 

Brands and branding

Celebrities

Media relations

Sponsorship

Writing for PR

 

External Links

 

Unleashing the Idea Virus, Seth Godin (eBook in pdf format)

Marketing Apple eBook

Queen of Madison Avenue Interview with Shelly Lazarus of Ogilvy & Mather, The Economist 24 February 2007

The Curse of Convergence Al Ries, Advertising Age, September 2004

 

Blogs

 

Marcom Blog

Susan Getgood: Marketing Roadmaps

 

 

About Index Sources

 

Comments (0)

You don't have permission to comment on this page.