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Books

 

Blythe, J (2000) Marketing communications, FT Prentice Hall Amazon UK

 

Egan, J (2007) Marketing communications, Thomson Learning Amazon UK

 

Fill, C (4th ed 2005) Marketing Communications: engagement, strategies and practice, FT Prentice Hall Amazon UK

 

Godin, S (1999) Permission Marketing: Turning Strangers into Friends, and Friends into Customers, Simon & Schuster Amazon UK

 

Harris, T and Whalen, P (2006) The Marketer's Guide to Public Relations in the 21st Century, Thomson South-Western Amazon UK

 

Kitchen, P (ed) (1997) Public Relations: Principles and Practice, Thomson Amazon UK

 

Ries, A and Ries, L (2002) The Fall of Advertising & The Rise of PR, HarperCollins Amazon UK

 

Scott, D (2007) The New Rules of Marketing & PR: How to Use News Releases, Blogs, Podcasts, Viral Marketing to Reach Buyers Directly, Wiley Amazon UK

 

Chapters

 

Horn, S (2006) Sponsorship in Tench and Yeomans (eds): Exploring Public Relations, FT Prentice Hall

Hughes, G (2006) Integrated marketing communications in Tench and Yeomans (eds): Exploring Public Relations, FT Prentice Hall

Theaker, A (2004) Consumer public relations in Theaker: The Public Relations Handbook, Routledge

Willis, P (2006) Public relations and the consumer in Tench and Yeomans (eds): Exploring Public Relations, FT Prentice Hall

 

 

Internal Links

 

Brands and branding

Celebrities

Media relations

Sponsorship

Writing for PR

 

External Links

 

Marketing Apple eBook

Queen of Madison Avenue Interview with Shelly Lazarus of Ogilvy & Mather, The Economist 24 February 2007

The Curse of Convergence Al Ries, Advertising Age, September 2004

 

Blogs

 

Marcom Blog

Susan Getgood: Marketing Roadmaps

 

 

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