If you are citizen of an European Union member nation, you may not use this service unless you are at least 16 years old.
You already know Dokkio is an AI-powered assistant to organize & manage your digital files & messages. Very soon, Dokkio will support Outlook as well as One Drive. Check it out today!

Managing PR

Page history last edited by Richard Bailey 13 years, 1 month ago

Back to Index

Books

Austin, E and Pinkleton, B (2nd ed 2006) Strategic Public Relations Management: Planning and Managing Effective Communication Programs, Lawrence Erlbaum Associates Amazon UK

Backwith, N (2007) Managing professional communications agencies: How to double your profitability, PRCA

Gregory, A (3rd ed 2010) Planning and Managing Public Relations Campaigns: A Strategic Approach, Kogan Page Amazon UK

Grunig, J (ed) (1992) Excellence in Public Relations and Communications Management, Lawrence Erlbaum Associates Amazon UK

Grunig, J and Hunt, T (1984) Managing Public Relations, Holt, Rinehart and Winston Amazon UK

McElreath, M (1996) Managing Systematic and Ethical Public Relations Campaigns, Brown & Benchmark Amazon UK

Maister, D (1993) Managing the Professional Service Firm, Simon & Schuster Amazon UK

Oliver, S (2nd ed 2007) Public Relations Strategy, Kogan Page Amazon UK

Smith, R (3rd ed 2009) Strategic Planning for Public Relations, Lawrence Erlbaum Associates Amazon UK

White, J and Mazur, L (1995) Strategic Communications Management: Making Public Relations Work, Addison-Wesley Amazon UK

Windahl, S, Signitzer, B with Olson, J (2nd ed 2008) Using Communication Theory: An Introduction to Planned Communication, Sage Amazon UK

Chapters

Gregory, A (2006) Management and organisation of public relations in Tench and Yeomans (eds): Exploring Public Relations, FT Prentice Hall

Gregory, A (2006) Public relations as planned communication in Tench and Yeomans (eds): Exploring Public Relations, FT Prentice Hall

Gregory, A (2008) Public relations and management, in Theaker, The Public Relations Handbook, Routledge

Warnaby, G and Moss, D (1997) The Role of Public Relations in Organisations in Kitchen (ed) Public Relations: Principles and Practice, Thomson

Articles

Dozier, D and Broom, G (1995) Evolution of the manager role in public relations practice, Journal of Public Relations Research, 7(1), 3-26 Abstract