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Books

 

Backwith, N (2007) Managing professional communications agencies: How to double your profitability, PRCA

 

Gregory, A (2nd ed 2000) Planning and Managing Public Relations Campaigns, Kogan Page Amazon UK

 

Grunig, J (ed) (1992) Excellence in Public Relations and Communications Management, Lawrence Erlbaum Associates Amazon UK

 

Grunig, J and Hunt, T (1984) Managing Public Relations, Holt, Rinehart and Winston Amazon UK

 

McElreath, M (1996) Managing Systematic and Ethical Public Relations Campaigns, Brown & Benchmark Amazon UK

 

Maister, D (1993) Managing the Professional Service Firm, Simon & Schuster Amazon UK

 

Oliver, S (2nd ed 2007) Public Relations Strategy, Kogan Page Amazon UK

 

Smith, R (2002) Strategic Planning for Public Relations, Lawrence Erlbaum Associates Amazon UK

 

White, J and Mazur, L (1995) Strategic Communications Management: Making Public Relations Work, Addison-Wesley Amazon UK

 

Chapters

 

Gregory, A (2006) Management and organisation of public relations in Tench and Yeomans (eds): Exploring Public Relations, FT Prentice Hall

 

Gregory, A (2006) Public relations as planned communication in Tench and Yeomans (eds): Exploring Public Relations, FT Prentice Hall

 

Warnaby, G and Moss, D (1997) The Role of Public Relations in Organisations in Kitchen (ed) Public Relations: Principles and Practice, Thomson

 

Articles

 

Dozier, D and Broom, G (1995) Evolution of the manager role in public relations practice, Journal of Public Relations Research, 7(1), 3-26 Abstract

 

External Links

 

Arthur W Page Society report: The Authentic Enterprise

 

Management methods, models, theories

 

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