Back to Index
Books
Argenti, P (4th ed 2006) Corporate Communication, McGraw-Hill Amazon UK
Argenti, P and Forman, J (2007) The Power of Corporate Communication: Crafting the Voice and Image of your Business, McGraw-Hill Amazon UK
Berger, B and Reber, B (2006) Gaining Influence in Public Relations: The Role of Resistance in Practice, Lawrence Erlbaum Associates Amazon UK
Christensen, L, Morsing, M and Cheney, G (2008) Corporate Communications: Convention, Complexity, and Critique, Sage Amazon UK
Cornelissen, J (2nd ed 2008) Corporate Communication: A guide to theory and practice, Sage Publications Amazon UK
Fombrun, C and Van Riel, C (2003) Fame and Fortune: How Successful Companies Build Winning Reputations, FT Prentice Hall Amazon UK
Grensing-Pophal, L (2006) The Essentials of Corporate Communications and Public Relations, Harvard Business School Press Amazon UK
Kitchen, P and Schultz, D (2001) Raising the Corporate Umbrella: Corporate communications in the 21st century, Palgrave Macmillan Amazon UK
Oliver, S (ed) (2004) A Handbook of Corporate Communication and Public Relations: Pure and Applied, Routledge Amazon UK
Van Riel, C (1995) Principles of Corporate Communication, Prentice Hall Amazon UK
Van Riel, C and Fombrun, C (2007) Essentials of Corporate Communication, Routledge Amazon UK
White, J and Mazur, L (1995) Strategic Communications Management: Making public relations work, Addison-Wesley Amazon UK
Chapters
Wood, E (2004) Corporate communication in Theaker: The Public Relations Handbook, Routledge
Wood, E (2006) Corporate communication in Tench and Yeomans (eds): Exploring Public Relations, FT Prentice Hall
Internal Links
Community relations
Financial PR
Image and identity
Managing PR
Media relations
Public affairs
Relationship management
Reputation management
Risk, issues and crisis management
Stakeholder theory
Comments (0)
You don't have permission to comment on this page.